On October 9, 1967, Bolivian forces executed Cuban revolutionary Che Guevara, and amputated his hands for identification. Guevara had been agitating in Bolivia, a definite no-no. The location of the body remained a mystery for 30 years, until a search by the Bolivian government uncovered it on a mountainside near Vallegrande. Now, Vallegrande is an epicenter for Che merchandising.